Tuesday brief · 3 findings
One rival move you can answer today.
Acme dropped Pro to $39/seat — undercutting our entry tier by 22%
Counter: Issue a price-page response by Friday; add a 'switch & save' calculator on /pricing
New AI summarisation feature on competitor enterprise plan
Counter: Ship a feature-parity narrative + sales-floor one-pager this week
Three G2 reviews in 7 days cite "missing Slack export"
Counter: Counter-positioning headline for the next launch: ship Slack export under the same banner
How it works
A strategist, not a dashboard. Four steps from overnight to your morning brief.
You arrive to a ranked, triaged briefing — not a firehose — with a concrete counter-position attached to every detection. Below: the four stages that produce it.
- 01
Scope your positioning
You state the wedge, the buyer, the gaps you play in. We use that as the ranking score — not a generic threat meter.
- 02
Scan the public signal set
Pricing pages, changelogs, jobs, G2 and Capterra, competitor sites. Stuff a buyer reads before they ever talk to sales.
- 03
Rank by threat to your wedge
A 22% price undercut on entry matters more than an enterprise bump you do not sell into. The brief explains the score.
- 04
Draft a same-week counter
A price-page response, sales-floor rebuttal, feature-parity narrative, or counter-positioning headline for the next launch.
The brief
One page. Three rankings. A counter-position for each.
Every detection is paired with a draft counter-position short enough to ship the same week. You arrive to a reasoned take, not a feed — and your PMM still owns the final voice.
- Ranked P0 / P1 / P2 by threat to your wedge — not generic alerts
- Each row carries a concrete artefact: response, one-pager, narrative or headline
- Reasoning shown next to every score — no black-box "Why this matters"
- Sent weekly digest, with mid-week addenda only when material moves
Acme dropped Pro to $39/seat — undercutting our entry tier by 22%
Issue a price-page response by Friday; add a 'switch & save' calculator on /pricing
New AI summarisation feature on competitor enterprise plan
Ship a feature-parity narrative + sales-floor one-pager this week
Three G2 reviews in 7 days cite "missing Slack export"
Counter-positioning headline for the next launch: ship Slack export under the same banner
Sample artefact — rendered for illustration.
Sources scanned nightly
The public signal set a buyer reads before they ever talk to sales.
We focus on the signals a buyer compares against, not internal docs or private Slack channels. Each channel is parsed and ranked — the surface area of the brief stays narrow on purpose.
FAQ
The questions PM, PMM, and strategy leads ask before a pilot.
If yours is not here, write us — we read every inbound.
A morning brief, on us